Natalie Fay


Natalie Fay was born and raised in St. Petersburg, Florida, where she still calls home today with her husband and three children. She has her Master of Science (M.S.) in Exercise Science, with concentrations in health and wellness and strength and conditioning. While attending the University of South Florida in 2019, Natalie had the opportunity to be involved in research and focused on the scientific evidence surrounding fat loss, body composition, and the psychological aspects of exercise.

It was in 2014, five years prior, that she started traditional strength training after decades of a tumultuous relationship with her body and exercise. Throughout her younger life, Natalie was heavily involved in dance, ballet, running, yoga, and kickboxing. After struggling with body image and confidence issues, it was lifting and running that changed her life and she decided it was her purpose to help change the lives of others. Natalie initially competed in bikini bodybuilding, but quickly realized the dangers of this approach and way of life. Now she approaches training and nutrition in a fun, sustainable manner, just as she does with her clients. In 2022, Natalie became a Certified Strength and Conditioning Specialist (NSCA-CSCS) after becoming a certified personal trainer through NASM (National Academy of Sports Medicine) in 2019.

Through real-life experience and education, Natalie is committed to being an integral part of a person’s journey toward sustainable change. As a busy mom of 3 herself, she very much understands how fitness should be practical and flexible. In addition to getting stronger and faster, exercise has played an important role in her hypothyroidism and PCOS management. In her spare time, Natalie enjoys traveling, going to Disney, and spending time with her family, two pups, and crazy cat.

Get to know her better on Instagram: @natalie_fay__